Mar 31, 2022
In Welcome to the Forum
Clustering of look-alike Bringing together audience Telemarketing List communities and connecting them with marketing activation platforms to enable audience expansion. Rule-based audiences In e-commerce, rule-based audiences can be created using Telemarketing List transactional activities (payment date, coupon applied…) marketing actions (email opened, promotion entered…) or even product data (type of product, color or type of product purchased) . A/B testing and insights Isolating a portion of the target audience to verify the relevance of digital Telemarketing List strategies and target audiences created. In this way, the segmentation possibilities Telemarketing List can be continuously improved. Applying MLOps principles makes it possible to Telemarketing List automate training and monitoring of models and segments. The resulting audience segments can be shared in near-real time with the ecosystem of the advertiser's activation platforms. From data to decisions to activation in een schema. Main points of attention What are the key focus areas Telemarketing List to make your first first-party data-driven digital transformation a success? Here are my top 4 recommendations: Define a strategy to manage and extend Telemarketing List your first-party data for data provisioning, technology and organization. Define a list of use cases with the internal teams, of which 4 are high-level mentioned in this article. Prioritize these Telemarketing List based on added value, ease of implementation. Smartly integrate your marketing technology. In most cases I see that a package/suite is not the (only) solution, because you have to be able to provide customization in a flexible and cost-effective way in your specific Telemarketing List situation, as DDMA has explained in this article under handle.